Sep 8, 2025
The Nike Air Diamond Turf "Must Be The Money" returns on September 15, 2025, bringing back Deion Sanders's iconic cross-trainer in a fresh, low-key colorway. This "Must Be the Money" edition references Sanders's 1994 single while giving the '90s hybrid trainer a modern edge.
Priced at $155, the release is exciting for longtime collectors and new sneaker fans drawn to performance models with a story.
From top 100 sneakers to timeless trainers, this one hits both lists. Prime Time made sure of that.
His retro release brings together performance roots, cultural crossover and throwback appeal. It highlights Sanders's influence in sports, music and style while delivering a clean, everyday-wearable look.
The name "Must Be The Money" is a nod to Deion Sanders's 1994 track "Must Be the Money." The shoe reflects that era with a Sail leather upper and subtle accents in Mica Blue, Coconut Milk, Off Noir and Metallic Gold.
Yellow piping outlines parts of the upper, giving a slight vintage feel without going full retro. Branding stays classic with the Diamond Turf logo on the tongue and bold Nike detailing on the strap and heel tab.
The original Nike Air Diamond turf launched in 1993, made for two-sport athletes like Sanders who needed lateral support on turf and traction on dirt. The midfoot strap helped with lockdown, and the outsole worked across multiple playing surfaces.
It was a performance-first shoe with built-in attitude. Sanders' style off the field turned these sneakers into more than training gear.
Deion is having a moment again. With his coaching career, media presence and cultural influence still growing, it makes sense to bring the Diamond Turf back now.
Nike's 2025 lineup focuses on retros with real weight, and this one fits that lane. Like the Nike Diamond Turf 96, it brings back a silhouette that meant something when it first dropped and still hits now.
This release sticks to what made the Diamond Turf work in the first place. The build, shape and key design features all return with subtle updates.
The midfoot strap on the Deion Sanders Nike collaboration Diamond Turf keeps feet locked in during quick lateral moves. The heel and forefoot both include Nike Air units to soften impact and support training-level activity.
The outsole sticks with a herringbone tread that grips well on different surfaces. Whether you're moving through a workout or walking around town, it holds steady without slipping.
The upper leans heavily on smooth white leather, accented with Mica Blue and gold highlights. Coconut Milk and Off Noir balance the look, creating an aesthetic that feels throwback but is still wearable today.
The yellow piping connects back to early Diamond Turf designs. It brings warmth to the layout and gives the colorway a little extra dimension.
This approach follows a trend in retro release strategy, where brands are cleaning up older silhouettes with modern, toned-down colorways.
Fit runs slightly narrow. Most buyers with wider feet prefer going up half a size. For standard foot shapes, true-to-size should feel snug but not tight.
Nike has leaned into updating older silhouettes with less color noise. The "Money White" does that well. The design shines through because it doesn't have to compete with loud color blocking.
Past Diamond Turf releases leaned into bold, often team-based palettes. This one tones it down. The strap, sole and layered upper stand out on their own, without help from high-contrast panels.
Other throwback models, such as the Air Max 1 and Dunk Low, have followed this path. When the silhouette is strong, simple colorways let the design lead.
The sail upper makes the shoe more versatile than its predecessors. It works with joggers, cargos and shorts. You don’t need to dress around the shoe. It fits in without trying too hard.
More sneaker fans are leaning into hybrid trainers that bridge sport and lifestyle. This fits that lane. Built for movement, styled for all-day wear.
The palette works well with most outfits and complements all skin tones. It's neutral without being plain and has enough detail to stand out in your rotation.
The September 15 release will be available through Hibbett's app-based raffle. No need to rush a checkout page. Just enter early and keep notifications on.
Want a shot at the Nike Air Diamond Turf "Must Be The Money" kicks? Enter the Launch Raffle through the Hibbett app, pick up to three nearby locations and boost your chances of locking in your size.
Make sure you're logged into your Hibbett Rewards account and follow the in-app calendar for updates on launch timing and alerts. While you're there, check the sneakers section for updates and head to accessories to round out the fit.
Get first access to future drops like this on the Hibbett website and stay plugged into the latest releases, raffles and exclusive perks.
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