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Get an inside look at how the Jordan WINGS Design Program teamed up with Carolina Youth Coalition and Rise 2 Impact to create unique t-shirt designs for the 2024 Jumpman Invitational in Charlotte, NC. Discover how these students went from concept to creation and had their designs worn by over 1,500 fans.
The roar of the crowd, the squeak of sneakers on the court—these are the sounds of the Jumpman Invitational. But this year, in Charlotte, NC, there was a different kind of energy in the air. Beyond the dunks and three-pointers, the 2024 Jumpman Invitational was a celebration of creativity, mentorship, and the power of design, thanks to the Jordan WINGS Design Program.
For four weeks, a group of talented students embarked on a journey that took them from the classroom to the heart of the action. In partnership with the Carolina Youth Coalition and Rise 2 Impact, these aspiring designers learned what it takes to bring an idea to life. They weren't just sketching on paper; they were experiencing the full spectrum of the design world—from initial concept and marketing strategy to the final, polished presentation.
Under the guidance of community leaders, mentors, and professional designers, the students worked in teams, collaborating and building on each other's strengths. They learned firsthand that a great design isn't just about aesthetics; it's about storytelling, connecting with an audience, and understanding the journey from a blank page to a finished product.
The culmination of their hard work? Their unique designs were printed onto t-shirts and handed out to over 1,500 fans at the event. Imagine the pride of seeing your creation worn by thousands, a testament to your talent and dedication.
This was more than just a project; it was an opportunity. The Jordan WINGS Design Program is a powerful reminder that sports and creativity are intertwined. It’s about building a legacy not just on the court, but in the community, by empowering the next generation of creators and innovators. The 2024 Jumpman Invitational wasn't just a tournament; it was a runway for the future of design.
Our heroes didn’t follow paths, so we don’t either. Flight for us means going where no one has, whether physically or stylistically. Self-belief makes us crave the unknown and find excitement in fear. We champion the pioneers who take culture and sport to new heights. We ask ‘why not’ and work to make the world better, encouraging others to do the same. And we see your style as radically being yourself in open conversation with the moment in time.
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