Trending New Balance Shoes for 2023

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New Balance shoes have been around for over 100 years thanks to an Irishman named William J. Riley. Back in 1906, after immigrating to the Boston area, Riley set out to design a shoe that would successfully support the foot. Where did he get his groundbreaking idea? Chickens. Yes, chickens.

As he watched his flock, Riley noticed how their three-pronged foot formed an arch, establishing perfect balance as they strutted the yard. The rest is history.

Over a century later, we’re breaking down our favorite trending models of this classic shoe for men and women, as well as throwing in some tips on our favorite colorways that range from sleek black New Balance sneaks to colorful, patterned options.

New Balance 550

As a tribute to ’90s pro-ballers and the streetwear that defined the hoops generation, the brand recreated the New Balance 550. Made for the player who prizes authenticity, this lifestyle shoe features adjustable lace closures for a customized fit, a rubber outsole for increased traction and durability and a leather, synthetic and mesh upper to give it that sporty look.

Shop New Balance 550

New Balance 550 "White/Navy" Men's Shoe

$110.00 $58.98

New Balance 550 "White/White" Men's Shoe

$110.00 $58.98

New Balance 550 "White/Brick Red" Women's Shoe

$110.00 See Price in Bag

New Balance 550 "Sea Salt/Winter Fog" Women's Shoe

$120.00 $13.98

New Balance 990

In the spring of 1978, NB tasked its designers with creating the very best running shoe, with no restrictions on the time it would take or the money it would cost. Enter the New Balance 990, a shoe that’s continued to raise the bar on quality ever since. This sneak’s ideal blend of cushioning and style makes it a contender whether you’re going on your morning walk or putting together a fashion-forward fit.

New Balance 9060

The New Balance 9060 reinterprets familiar elements sourced from classic 99X models, which included a warped sensibility inspired by the futuristic Y2K era. New Balance borrowed sway bars from the 990 design and expanded them throughout the entire upper to encourage a sense of visible motion. Its wavy lines and scaled-up proportions on a sculpted-pod midsole offer exaggerated emphasis on the familiar cushioning platforms of ABZORB and SBS.

Shop New Balance 9060

New Balance 2002R

Inspired by the MR2002, a high-end running model originally released in 2010, the New Balance 2002R offers a sleek, technical design that combines a classic mesh upper with cutout suede overlays, which add a rich layer of detail. The diamond-patterned ABZORB midsole and segmented ABZORB SBS pods at the heel provide ultra-soft cushioning.

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New Balance 2002R "Driftwood" Unisex Shoe

$140.00 $77.98

New Balance 2002R "Grey/Black" Men's Shoe

$140.00 $78.98

New Balance 327

In the 1970s, recreational running experienced widespread popularity, and coordinating footwear shifted from mere existence to performance. The design of the New Balance 327 is a tip of the hat to these early running-shoe designs, reshaping classic elements through a new contemporary construction that includes a wraparound, trail-inspired lug outsole.

Button Label

New Balance 327 "Sea Salt/White/Black" Women's Shoe

$105.00

New Balance 57/40

The bold ’80s-meets-’90s design of the New Balance 57/40 is built for style seekers who aren’t willing to compromise on comfort. These cool kicks feature a modern take on a heritage-inspired style and include fashionable leather uppers in contemporary colors — the perfect fashion-forward addition to your casual wardrobe.

New Balance 574

Featuring durable, rugged materials inspired by the outdoors, the New Balance 574 might be NB’s unlikeliest icon. Designed as a reliable shoe for versatility, New Balance built the 574 to do a lot of different things rather than one specific task, and that’s exactly what launched this unassuming shoe into the ranks of the all-time greats.

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New Balance 574 Sport Varsity "Navy/White" Men's Shoe

$85.00 $53.98

New Balance Kawhi

New Balance partnered with two-time NBA Champion and NBA Finals MVP Kawhi Leonard to design a kick for positionless play. Whether you’re on or off the court, the New Balance Kawhi is packed with performance tech like the FuelCell midsole, providing ultimate energy return and support to stay explosive throughout the game. Plus, it includes a new full-length performance plate, designed specifically for Kawhi with cutting, jumping and stability in mind.

Eye-Catching New Balance Colorways

New Balance is known for its bold graphics and designs. Here are just a few of our favorite NB colorways:
•The New Balance 9060 Unisex Shoe in dark green and black offers a swirling of shades incorporated in a mesh upper and pigskin overlays.
•The woven shades of the New Balance 990v3 men’s shoe in grey and white provide a versatile and sharp-looking sneak.
•Taking it back to that retro look, the New Balance 327 women’s shoe in Dark Mercury, Aura and white commands attention with its vibrant mix of colors.
•Fierce and fabulous, the New Balance 574 in white, black and Animal Print will help you look your best while incorporating your unique style in whatever way you wear them.
If you’re looking for a shoe with unique, bold styling and optimal comfort, New Balance shoes are the ticket. Stop into a Hibbett | City Gear or shop online, and we’ll hook you up.

If you’re looking for a shoe with unique, bold styling and optimal comfort, New Balance shoes are the ticket. Stop into a Hibbett | City Gear or shop online, and we’ll hook you up.

Shop the Story

New Balance 550 "White/Navy" Men's Shoe

4.4 (81)

3 Colors

Standard Price $110.00 Sale Price $58.98 46% Off

Select
New Balance 550 "White/White" Men's Shoe

4.1 (51)

3 Colors

Standard Price $110.00 Sale Price $58.98 46% Off

Select
Wide Widths

New Balance 990v5 "Black" Men's Running Shoe

4.6 (1259)

Standard Price $175.00

Select
New Balance 2002R "Grey/Black" Men's Shoe

4.8 (28)

6 Colors

Standard Price $140.00 Sale Price $78.98 44% Off

Select
New Balance 327 "Sea Salt/White/Black" Women's Shoe

4.6 (4586)

6 Colors

Standard Price $105.00

2 Business Day Delivery

Select
New Balance 574 Sport Varsity "Navy/White" Men's Shoe

4.9 (29)

Standard Price $85.00 Sale Price $53.98 36% Off

Select

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