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The Asics Comeback

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The Asics Fashion Comeback

Apr 15, 2026

The Asics Fashion Comeback

Thanks to Gen Z Asics are making a comeback. Watch to learn the history and find the silhouette that's right for you.

If you want to know what's trending right now, there's one simple trick: check TikTok. Over the past few years, several under-the-radar brands and silhouettes have had major moments, with social media pushing them back into the spotlight. Jordan Brand retros, Nike lifestyle runners, and wide-leg athletic fits are just a few examples of trends that found new life online — and the same wave has carried ASICS straight back to the front of the rotation.

Here's everything you need to know about the ASICS resurgence — the history, the key silhouettes, and why everyone from elite athletes to style icons is wearing them right now.

Young man in Asics 2160, Reason Fleece Shorts, and ID CO Iced Rodman Tee

ASICS Shoes: A Quick History

Founded in Japan in 1949, ASICS originally built its reputation on performance basketball shoes before expanding into a full range of athletic footwear. Over the following decades, the brand became synonymous with durability and innovation, worn by top competitors across multiple sports. And like many legacy athletic brands, ASICS eventually crossed over into everyday lifestyle and casual wear, which is where things get really interesting.

The Ronnie Fieg Collab That Changed Everything

The ASICS cultural reset arguably started in 2009, when Ronnie Fieg — founder of iconic NYC sneaker boutique KITH — teamed up with ASICS on a limited-edition Gel-Lyte III. The "Super Orange" colorway, featuring tan suede accents with an orange and white upper, sold out immediately. It sparked a wave of follow-up collabs: the Gel-Lyte V, the Gel-Kayano, the Gel-Sight — and sneakerheads couldn't get enough.


When ASICS re-released the "Super Orange" in 2023, it sold out again just as fast. It remains one of the most sought-after ASICS sneaker releases ever.

Young woman in Asics and True Religion

Dad Shoes, Nostalgia, and the Comfort Era

Comfort as style emerged in 2020, and with it came a massive wave of nostalgia dressing. People leaned into familiar silhouettes, retro color palettes, and shoes that felt like home. That shift set the stage perfectly for ASICS running shoes to have their moment.


ASICS sneakers — with their slightly chunkier builds and less streamlined profiles fit right into the "dad shoe" aesthetic that took over street style. The Gel-Kayano 14, in particular, joined the conversation alongside the New Balance 990v5, Nike Air Monarch 4, and Nike Vomero 5 as one of the defining silhouettes of that era.

Celebs Are All In on ASICS

There's nothing like a well-placed street style moment to push a sneaker into the mainstream. Hailey Bieber made waves pairing an oversized lime-green sweatshirt and crew socks with Gel-Kayano 14s. A$AP Rocky has been spotted in vintage ASICS colorways, weaving them into the kind of elevated streetwear fits he's known for. Zendaya brought her signature fashion-forward energy to the ASICS Gel-Nimbus, helping cement the silhouette as a style statement beyond the track. And LeBron James — a name synonymous with both performance and culture — has been seen in ASICS off the court, a nod to the brand's growing crossover credibility.


Travis Scott's influence on sneaker culture is undeniable, and his appreciation for retro athletic silhouettes has kept brands like ASICS in the conversation for those who follow where style is headed next.

Asics Gel 1130

The ASICS Silhouettes Worth Knowing

Whether you're building a style-forward fit or looking for a solid everyday trainer, these are the ASICS lines to have on your radar:


Gel-Kayano — The OG dad shoe silhouette. Chunky, cushioned, and instantly recognizable.

Gel-Nimbus — A premium daily runner that's crossed into lifestyle territory.

Gel-Cumulus — Versatile, comfortable, and pairs well with just about anything.

GT-1000 — A classic stability trainer with understated, everyday appeal.

Shop ASICS at Hibbett

Ready to add a pair to your rotation? Browse ASICS shoes at Hibbett.com or stop into your nearest Hibbett store to check out the latest inventory — including other must-have silhouettes from Nike, Jordan Brand, New Balance, and more.

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